Makes Dreams Come True and Awards Nine New Vehicles to Consumers
in 'Ask Dr. Z' Dream Car Sweepstakes.
24, 2006 Latest Dodge Challenger News)
* More than 24,000 consumers "Ask Dr. Z" to turn their
new car dreams into reality
* Nine lucky winners awarded all-new Dodge Challenger, Chrysler
Sebring or Jeep(R) Wrangler Unlimited.
AUBURN HILLS, Mich., Oct. 17 /PRNewswire-FirstCall/ -- More than
24,000 consumers wished upon a car in the "Ask Dr. Z"
Dream Car Sweepstakes, but only nine lucky winners are actually
driving home in a brand new car, courtesy of DaimlerChrysler. An
extension of the "Ask Dr. Z" campaign that launched in
June, the Dream Car Sweepstakes gave consumers a chance to be one
of nine lucky winners who could drive home in a Dodge Challenger,
Chrysler Sebring or Jeep(R) Wrangler Unlimited.
Contestants entered the sweepstakes online at http://www.askdrz.com/
after visiting a Chrysler, Jeep or Dodge showroom between Aug. 15
and Sept. 4.
"The 'Ask Dr. Z' Dream Car Sweepstakes leveraged
the momentum created by the 'Ask Dr. Z' campaign and generated additional
Web site and showroom traffic," said George Murphy, Senior
Vice President - Global Brand Marketing, Chrysler Group. "Consumers
across the country have expressed their excitement about our new
product line, and we're thrilled to award nine consumers with the
vehicles of their dreams."
The winners of an all-new Dodge Challenger are Brenda
Freeman of Jasper, Ga.; Evelyn Puett of Plainfield, Ill.; and Phil
Sholtes of Grosse Ile, Mich.
Those who will soon be driving an all-new 2007 Chrysler
Sebring are Henry Bounds of Laurel, Del.; Roy Nicholas of Clinton,
Mass.; and Enrique Turegano of Orange, Calif.
The people that will be able to go anywhere and
do anything as winners of an all-new four-door 2007 Jeep Wrangler
Unlimited are Gail Baxter of Norwood, N.C.; Raydene Garrison of
Juneau, Ala.; and David Stedman of Orlando, Fla.
Of the more than 24,000 entries received, over 55
percent of the entrants registered to win the all-new Dodge Challenger,
followed by the Jeep Wrangler Unlimited at over 24 percent and the
Chrysler Sebring at about 20 percent. In addition, more than half
of the entries requested additional information on Chrysler Group
Ask. Dr. Z Campaign
The Dream Car Sweepstakes was the second phase of
Chrysler Group's "Ask Dr. Z" ad campaign that focused
on consumer benefits of the best of American and German Engineering
and Design -- and specifically on the innovative design, quality,
reliability, performance and fuel economy of Chrysler, Jeep and
Dodge vehicles. The campaign's spokesperson was DaimlerChrysler
Chairman Dieter Zetsche.
In the first six weeks of the campaign, there were
more than 600,000 visitors to the Web site and more than 4.2 million
questions were answered.
Unprecedented public response to the Dodge Challenger
Concept resulted in Chrysler Group announcing in July that after
nearly 35 years, the Dodge Challenger will return as the ultimate
modern American muscle coupe.
Set to debut as a 2008 model in calendar-year 2008,
the Challenger will feature the long hood, short deck, wide stance
and two-door coupe body style that distinguished the iconic Challengers
of the 1970s.
With the all-new 2007 Sebring, Chrysler is creating
inspiration in the common car. An all-new mid-size sedan, Chrysler
Sebring combines stunning design with interior craftsmanship, high
levels of safety and reliability, exhilarating performance and excellent
fuel efficiency -- all at the surprisingly affordable starting price
of $18,995 (including a $675 destination charge). Sebring also features
many class-leading technologies not available in the mid-size segment.
Jeep Wrangler Unlimited
Featuring a one-of-a-kind, four-door open-air design,
the all-new 2007 Jeep Wrangler Unlimited expands the Jeep experience
to new dimensions. With room for five adult passengers -- a Wrangler
first -- and the most cargo space ever offered in a Wrangler, the
Unlimited offers even more comfort and space, even more versatility,
even more open-air options, even more off-road capability, even
more on-road refinement, even more power and fuel efficiency, and
even more convenience and safety features. The Manufacturer's Suggested
Retail Price of the Jeep Wrangler Unlimited is $20,410 (two-wheel
drive) and $22,410 (four-wheel drive), including $660 for destination.
Source: Chrysler Group